WHO WE ARE
The address of our website is: https://appetitalia.org/
WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT
Contact forms
1. General part
1.1 Information on the collection of personal data
(1) In the following, we inform you in accordance with Regulation (EU) 2016/679 (the „GDPR“) about the collection of personal data when using our website(s).
„DSGVO“) about the collection of personal data when using our website(s). Personal
Data is all data that can be related to you personally, e.g. name, address, e-mail addresses,
user behaviour.
(2) You can find the name and contact details of the responsible person in accordance with Art. 4 Para. 7 DSGVO in our
imprint. You can reach our data protection officer at info@pbs-marketing.de (3) When you
When you contact us by e-mail or via a contact form, the data you provide (your e-mail address
(your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions.
answer your questions. We delete the data accruing in this context after the storage is no longer
or restrict the processing if there are legal obligations to retain data.
(4) For individual functions of our offer, we make use of commissioned service providers such as
customer service centre, accounting, hosting service providers or advertising agencies. If we wish to use your data for
purposes, we will inform you in detail about the respective processes below.
in each case. In doing so, we will also state the specified criteria for the storage period.
(5) All the information in the following refers to the use of our digital online offers and
applications that can be accessed via PC, smartphones, tablets and all other internet-capable, mobile or stationary end
stationary end devices.
1.2 Your rights
(1) You have the following rights vis-à-vis us with regard to personal data concerning you:
Right to information
Right to correction or deletion
Right to restriction of processing
Right to object to processing
Right to data portability
Right to withdraw your consent.
(2) You also have the right to complain to a data protection supervisory authority about our processing of your personal data.
personal data by us.
(3) Upon request, we will inform you whether and, if so, which personal data we have stored about you.
we have stored about you. If we have stored incorrect information about you, we will correct it,
as soon as you point this out to us.
1.3 Further functions and offers of our website
(1) In addition to the purely informational use of our website, we offer various optional services – for example
such as the sending of a news newsletter – which you can use if you are interested. For this you must
usually have to provide further personal data which we use to provide the respective service and for which the aforementioned
and for which the aforementioned data processing principles apply.
(2) In some cases, we use external service providers to process your data. These have been
carefully selected and commissioned by us, are bound by our instructions and are regularly checked.
monitored regularly.
(3) Furthermore, we may pass on your personal data to third parties when participating in promotions, competitions, contracts or similar activities,
competitions, contract conclusions or similar services are offered by us together with partners.
partners. You will receive more detailed information on this when you provide your personal data or in the description of the offer below.
below in the description of the offer.
(4) Insofar as our service providers or partners are based in a country outside the European Economic Area (EEA), we will not use your personal data for any other purpose.
(EEA), we will inform you about the consequences of this circumstance in the description of the offer.
offer.
1.4 Objection to or revocation of the processing of your data
(1) If you have given your consent to the processing of your data, you may revoke this consent at any time.
Such a revocation will affect the permissibility of the processing of your personal data after you have expressed it to us.
you have expressed it to us.
(2) Insofar as we base the processing of your personal data on the balance of interests, you may
You may object to the processing. This is the case if the processing is in particular not
necessary for the performance of a contract with you. When exercising such an objection, we ask you to
explain the reasons why we should not process your personal data as we have done.
should be carried out. In the event of your objection, we will review the situation and either discontinue or adapt the data processing or provide you with our compelling reasons.
data processing or show you our compelling legitimate grounds for continuing the processing.
continue the processing.
(3) You can, of course, object to the processing of your personal data for the purposes of advertising and data analysis at any time.
and data analysis at any time. Translated with www.DeepL.com/Translator (free version)
2. Special section
2.1 Collection of personal data during informative use of our website
(1) In the case of purely informative use of the website, i.e. if you do not register or otherwise send us information
information, we only collect your IP address as personal data, which your browser transmits to our server.
browser transmits to our server. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO. If you wish to view our
website, we also collect technical data that is required for the presentation of the website.
necessary for the website display. These can vary depending on the browser. For more information, please contact the
please contact the respective browser provider.
(2) In addition to the data mentioned above, cookies are stored on your computer when you use our website.
computer when you use our website. Cookies are small text files that are stored on your hard disk and by which the body that
and through which the party setting the cookie receives certain information. Cookies cannot
execute programmes or transfer viruses to your computer. They serve to make the internet offer
more user-friendly and effective.
(3) Use of cookies:
a) This website uses the following types of cookies, the scope and functionality of which are explained below.
Transient cookies (see b) – Persistent cookies (see c).
b) Transient cookies are automatically deleted when you close the browser. These include
session cookies in particular. These store a so-called session ID, with which various requests of your browser can be
which various enquiries from your browser can be assigned to the same session. This means that your computer can be recognised
when you return to our website. The session cookies are deleted when you log out or close the browser.
log out or close the browser.
c) Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.
may differ. You can delete the cookies in the security settings of your browser at any time.
d) You can configure your browser settings according to your preferences and, for example, refuse the acceptance of
third party cookies or all cookies. We would like to point out that you may not be able to use all of the
not be able to use all the functions of this website.
e) We use cookies to identify you for subsequent visits if you have an account with us.
account with us. Otherwise, you would have to log in again for each visit. Translated with www.DeepL.com/Translator (free version)
2.2 Use of our portal/registration
(1) Parts of our online offer can only be used if you register by entering your e-mail address, a password of your choice and a user name of your choice.
password of your choice and your freely selectable user name. We use the so-called
the so-called double-opt-in procedure for registration, i.e. your registration is only completed if you have first confirmed your
registration by clicking on the confirmation link in the confirmation e-mail sent to you for this purpose.
confirmation link sent to you for this purpose. The provision of the aforementioned data is mandatory, all other information can be provided voluntarily by using our registration form.
You can provide all other information voluntarily by using our portal.
(2) If you have registered in the context of the use of our online offer, the contents, contributions
content, contributions, photos and comments are publicly visible (also for non-registered users). Also
Your profile photo and your user name are publicly visible, but not your e-mail address.
2.3 Raffles and prize games
(1) On PBS-Marketing / masken4you.com as well as on the connected social media offers there are
raffles and competitions take place on a regular basis. Anyone over the age of 18 can participate. The winners will be
notified in writing. In the context of competitions, your e-mail address and, if applicable, other data – depending on the terms and conditions of the competition – will be used.
depending on the terms and conditions of the competition. The personal data will be stored for six months
stored for six months after the end of the competition and used exclusively to determine the
winners. The data will be stored exclusively on our own servers. The
The organisers will provide the tickets or prizes directly to the winners. A cash payment or
exchange are not possible. The legal process is excluded. For further details, please refer to the
respective raffle or competition.
2.4 Newsletter
(1) With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers.
interesting offers. The advertised goods and services are named in the declaration of consent.
declaration of consent.
(2) For the registration to our newsletter we use the so-called: „Double-Opt-In-Procedure“. The
means that after your registration we will send you an email to the email address you have given us, asking you to confirm
in which we ask you to confirm that you wish to receive the newsletter. In addition, we store
IP addresses used and the times of registration and confirmation. The purpose of this procedure
purpose of this procedure is to prove your registration and, if necessary, to clarify a possible misuse of your personal data.
possible misuse of your personal data.
(3) The only mandatory information for sending the newsletter is your e-mail address. The provision of further,
The provision of further, separately marked data is voluntary and is used in order to be able to address you personally. After
After your confirmation, we store your e-mail address for the purpose of sending you the newsletter.
The legal basis is Art. 6 para. 1 p. 1 lit. a DSGVO.
(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter.
unsubscribe. You can revoke your consent by clicking on the link provided in every newsletter e-mail, by sending an e-mail to
e-mail to info@timeline-germany.de or by sending a message to the contact details given in the imprint.
contact details given in the imprint.
(5) We would like to point out that we evaluate your user behaviour when sending the newsletter. For this
evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which are single-pixel image files
image files that are stored on our website. For the evaluations, we link the
data and the web beacons with your e-mail address and an individual ID.
With the data obtained in this way, we create a user profile in order to tailor the newsletter to your individual interests.
interests. In doing so, we record when you read our newsletter, which links you click on in these
and deduce your personal interests. We link this data to actions you have taken on our
on our website.
You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by contacting us via e-mail.
email or by informing us by any other means of contact. The information will be
stored for as long as you are subscribed to the newsletter. After unsubscribing, we store the data
purely statistically and anonymously.
Moreover, such tracking is not possible if you have deactivated the display of images by default in your e-mail programme.
deactivated by default in your e-mail programme. In this case, the newsletter will not be displayed in full and you may not be able to use all the functions.
and you may not be able to use all the functions. If you display the images manually, the above-mentioned tracking will take place.
tracking mentioned above. Translated with www.DeepL.com/Translator (free version)
2.5 Google Analytics and / or Matomo
2.5.1 Use of Google Analytics and / or Matomo
(1) Our website uses the web analysis service „Google-Analytics“ and / or „Matomo“. Google-
Analytics and Matomo are open source solutions. Google-Analytics and Matomo use cookies.
are, as described above, small text files that your web browser stores on your end device and which enable an
and which enable an analysis of the website usage. Information generated by cookies about the use of our website
of our website is stored on our server. Before storage, your IP address is made anonymous.
your IP address. Cookies from Matomo remain on your terminal device until you delete them. The
Google Analytics and Matomo cookies are set on the basis of Art. 6 Para. 1 lit. f DSGVO. As
operator of this website, we have a legitimate interest in the anonymous analysis of user
user behaviour in order to optimise our website and possibly also our advertising. There is no
information stored in the Google Analytics or Matomo cookie about the use of this website.
of this website. The setting of cookies by your web browser can be prevented. However, some functions of our
website may be restricted as a result.
(2) You can deactivate the storage and use of your data here. Your browser sets an opt-out
cookie, which prevents the storage of Matomo usage data. If you delete your cookies
the Matomo opt-out cookie is also removed. When you visit our website again, the opt-out cookie will be deleted.
cookie must be set again to prevent the storage and use of your data. System note.
2.6 Social Media
2.6.1 Use of social media plug-ins
(1) We currently use the following social media plug-ins: Facebook, Instagram, Google+, Twitter and YouTube.
Behind the corresponding logos on the website there are merely links to the respective provider. By loading
no data is transmitted to any of the providers.
For the buttons for interaction under the individual articles, we use the so-called two-click solution. The
means that when you visit our site, no personal data is transmitted to the providers of the plug-ins.
providers of the plug-ins. You can recognise the provider of the plug-in by the marking on the
box via its initial letter or logo. We offer you the possibility to contact the provider of the plug-in directly via the button
button to communicate directly with the provider of the plug-in. Only if you click on the marked box and activate it
the plug-in provider receives the information that you have accessed the corresponding website of our online offer.
online offer. In the case of Facebook / Instagram, according to the respective
providers in Germany, the IP address is anonymised immediately after collection. By activating the plug-in
personal data is transmitted to the respective plug-in provider and stored there (in the case of US providers in the USA).
providers in the USA).
(2) We have neither influence on the collected data and data processing procedures, nor are we aware of the full extent of the data collection.
the full extent of the data collection, the purposes of the processing, the storage periods. Also for the
We also have no information on the deletion of the collected data by the plug-in provider.
(3) The plug-in provider stores the data collected about you as usage profiles and uses them for purposes of
purposes of advertising, market research and/or demand-oriented design of his website. Such an
evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based
advertising and to inform other users of the social network about your activities on our website.
inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles.
You must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the
social networks and other users, so that we can improve our services and make them more
and make it more interesting for you as a user. The legal basis for the use of the plug-
ins is Art. 6 para. 1 p. 1 lit. f DSGVO.
(4) The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there.
are logged in there. If you are logged in to the plug-in provider, the data you have collected from us will be
directly assigned to your account with the plug-in provider. If you click the activated button
button and, for example, link to the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts.
shares it publicly with your contacts. We recommend that you log out regularly after using a social network, in particular
social network, but especially before activating the button, as this will help you to avoid being associated with your
profile with the plug-in provider.
(5) Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the following privacy policy.
You can obtain further information on the purpose and scope of the data collection and its processing by the plug-in provider in the data protection declarations of these providers provided below. There you will also
information about your rights in this regard and the settings you can make to protect your privacy.
your privacy.
(6) Addresses of the respective plug-in providers and URL with their data protection notices:
a) Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php;
further information on data collection: www.facebook.com/help/186325668085084,
www.facebook.com/about/privacy/your-info-on-other and www.facebook.com/about/privacy/your-info.
Facebook has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
b) Google Inc, 1600 Amphitheater Parkway, Mountainview, California 94043, USA;
www.google.com/policies/privacy/partners/. Google has submitted to the EU-US Privacy Shield,
www.privacyshield.gov/EU-US-Framework.
c) Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA; twitter.com/privacy. Twitter
has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
d) WhatsApp Inc, 1601 Willow Road, Menlo Park, California 94025, USA; WhatsApp.com. Further
Information on data collection: www.whatsapp.com/legal/ and www.whatsapp.com/legal/. WhatsApp has
submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. Translated with www.DeepL.com/Translator (free version)
2.6.2 Integration of YouTube videos
(1) We have integrated YouTube videos into our online offering, which are stored on www.YouTube.com
and can be played directly from our website. These are all integrated in „extended data protection mode“, i.e.
mode“, i.e. no data about you as a user is transmitted to YouTube if you do not play the videos.
do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on
We have no influence on this data transmission.
(2) By visiting the website, YouTube receives the information that you have accessed the corresponding sub-page of our website.
the corresponding sub-page of our website. This occurs regardless of whether YouTube provides a user account,
with which you are logged in, or whether no user account exists. If you are logged in to Google, your data
your data is directly assigned to your account. If you do not wish your data to be associated with your YouTube profile
profile, you must log out before activating the button. YouTube stores your data as
profiles and uses them for the purposes of advertising, market research and/or the
design of its website. Such an evaluation is carried out in particular (even for users who are not logged in)
advertising and to inform other users of the social network about your activities on our website.
about your activities on our website. You have the right to object to the creation of these user profiles.
of these user profiles, whereby you must contact YouTube in order to exercise this right.
(3) Further information on the purpose and scope of data collection and processing by YouTube can be found in the data protection declaration.
can be found in the data protection declaration. There you will also find further information about your rights and
settings to protect your privacy: www.google.de/intl/de/policies/privacy. Google
also processes your personal data in the USA and has submitted to the EU-US Privacy Shield
www.privacyshield.gov/EU-US-Framework.
2.6.3 Integration of Google Maps
(1) We occasionally use the Google Maps service on our online offers. This enables us to
interactive maps directly on the website and enable you to use the map function conveniently.
map function.
(2) By visiting our online offers, Google receives the information that you have visited the corresponding sub-page of our online offers.
the corresponding sub-page of our online offers. This takes place irrespective of whether Google
account with which you are logged in, or whether no user account exists. If you are logged in to Google
your data will be directly assigned to your account. If you do not wish to have your data associated with your
with your Google profile, you must log out before activating the button. Google stores your data as
data as usage profiles and uses them for the purpose of advertising, market research and/or needs-based
design of its website. Such an evaluation is carried out in particular (even for users who are not logged in)
advertising and to inform other users of the social network about your activities on our website.
about your activities on our website. You have the right to object to the creation of these user profiles.
of these user profiles, whereby you must contact Google in order to exercise this right.
(3) Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the data protection declarations of the plug-in provider.
provider can be found in the provider’s data protection declarations. There you will also receive further
information on your rights in this regard and settings options for protecting your privacy.
privacy: www.google.de/intl/de/policies/privacy. Google also processes your personal data in the
in the USA and has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
3. usage-based online advertising
3.1 Display of advertising
Google Adwords and other Google Ad-
Our websites and apps use Google „Ad-Words“ as a software for the integration and
anonymised statistical evaluation of advertisements (banners). Translated with www.DeepL.com/Translator (free version)
Please find details below:
Google Advertising Products Data Processing Terms: Services information
Data processing terms between controllers:
Controller Services
The following Google services fall within the scope of the data processing terms and conditions
between controllers for Google advertising products:
AdMob
AdSense
Authorised Buyers (formerly known as DoubleClick Ad Exchange Buyers)
Funding Choices
Google Ad Manager (formerly: DoubleClick for Publishers Small Business and
DoubleClick Ad Exchange)
Google Ad Manager 360 (formerly DoubleClick for Publishers Premium and DoubleClick
Ad Exchange)
Google Ads (formerly known as AdWords): All Google Ads programs and services accessed by
customers can access through their Google Ads accounts, with the exception of the Google Ads
services that fall within the scope of the Google Advertising Products Order Data Processing Terms and Conditions and are
Google Advertising Products and are accordingly listed below.
Google Customer Reviews
Waze Ads
Google may update this list in accordance with the terms of the Data Processing Terms between
Google advertising products controllers to update it.
Commissioned data processing terms and conditions:
Data processing services
The following Google services fall within the scope of the
Google Advertising Products Data Processing Terms and Conditions:
Ads Data Hub
Audience Partner API (formerly known as DoubleClick Data Platform)
Campaign Manager (formerly known as DoubleClick Campaign Manager)
Display & Video 360 (former name: DoubleClick Bid Manager)
Advanced Conversions
Google Ads Customer Matching (former name: AdWords Customer Matching)
Google Ads Store Sales
Google Ads Store Sales (direct upload) (former name: AdWords Store Sales (direct upload))
upload))
Google Analytics
Google Analytics 360
Google Analytics for Firebase
Google Attribution
Google Attribution 360
Google Data Studio
Google Optimize
Google Optimize 360
Google Tag Manager
Google Tag Manager 360
Search Ads 360 (former name: DoubleClick Search)
Google may update this list in accordance with the terms of the Google Data Processing Terms and Conditions for
Google advertising products.
Types of personal data
In relation to the Google Advertising Products Order Data Processing Terms (and depending on,
services are used under the relevant agreement), the following types of personal data may be collected
Types of personal data may constitute customer personal data:
Order processing services Types of personal data Translated with www.DeepL.com/Translator (free version)
Ads Data Hub
Online identifiers (including cookie identifiers), Internet
protocol addresses and device identifiers, customer-assigned
identifiers
Audience Partner API (former
name: DoubleClick Data
Platform)
Online identifiers (including cookie identifiers); and
Device identifiers
Campaign Manager
Online identifiers (including cookie identifiers), internet protocol
protocol addresses and device identifiers, precise location data, client-assigned
customer-assigned identifiers
Display & Video 360
Online identifiers (including cookie identifiers), Internet protocol
protocol addresses and device identifiers, precise location data, customer-assigned
customer-assigned identifiers
Advanced conversions
Names, email addresses, phone numbers, addresses, client-provided identifiers, online identifiers
provided identifiers, online identifiers
(including Internet Protocol addresses)
Google Ads customer matching Names, email addresses, addresses and partner-provided identifiers.
identifiers
Google Ads shop sales names, email addresses, phone numbers and addresses
Google Ads shop sales (direct
upload) Names, email addresses, phone numbers and addresses
Google Analytics
Online identifiers (including cookie identifiers), Internet
protocol addresses and device identifiers, customer-assigned
identifiers
Google Analytics 360
Online identifiers (including cookie identifiers), internet protocol
protocol addresses and device identifiers, customer-assigned
identifiers
Google Analytics for Firebase
Online identifiers (including cookie identifiers), internet protocol
protocol addresses and device identifiers, customer-assigned
identifiers
Google Attribution online identifiers (including cookie identifiers) and device identifiers
Device identifiers, client-assigned identifiers
Google Attribution 360 Online identifiers (including cookie identifiers) and device identifiers assigned by the client.
device identifiers, client-assigned identifiers
Google Data Studio
Data relating to natural persons that Google collects through the Service
provided to Google through the Service by (or at the direction of) the customer for the purpose of
in particular to create or collaborate on reports, graphs and charts.
collaborate on these
Google Optimize online identifiers (including cookie identifiers); and
Internet Protocol addresses, identifiers assigned by the client.
Google Optimize 360 online identifiers (including cookie identifiers) and internet protocol addresses
Internet Protocol addresses, client-assigned identifiers
Google Tag Manager Online identifiers (including cookie identifiers) and
Internet Protocol addresses
Google Tag Manager 360 online identifiers (including cookie identifiers) and internet protocol addresses
Internet Protocol addresses
Search Ads 360
Online identifiers (including cookie identifiers), internet protocol
protocol addresses and device identifiers, customer-assigned
identifiers
Google may update this list to reflect changes in the types of personal data processed by the
data processed by the processor services.
The legal basis for the use of the Google offer is Art. 6 para. 1 p. 1 lit. f DS-GVO.